Wittner Retail Australia
Wittner Retail Australia
Transforming the Wittner Booragoon store into a flagship destination that captivated a new generation of customers and elevated the brand experience. By seamlessly blending physical and digital touchpoints, we aimed to create a compelling retail environment that drove sales, increased customer satisfaction, and set a new standard for future store developments
Transforming the Wittner Booragoon store into a flagship destination that captivated a new generation of customers and elevated the brand experience. By seamlessly blending physical and digital touchpoints, we aimed to create a compelling retail environment that drove sales, increased customer satisfaction, and set a new standard for future store developments
Creative Direction
Marketing Design
Gold
WILD Design Awards '24
Silver
Australian Design Awards '24
Silver
Sydney Design Awards '23
Scope
April 2021 to October 2022
April 2021 to October 2022
My Role
Visual Experience Designer, Wittner
Visual Experience Designer, Wittner
Stakeholders
Phillipa Luiz, Design Leader / The General Store
Layla Lin, Interior Designer / The General Store
Reid Nakou, Head of Retail / The General Store
Pascale McBain, Head of Marketing / Wittner
Catherine Williamson, CEO / Wittner
Phillipa Luiz, Design Leader / The General Store
Layla Lin, Interior Designer / The General Store
Reid Nakou, Head of Retail / The General Store
Pascale McBain, Head of Marketing / Wittner
Catherine Williamson, CEO / Wittner
Deliverables
Concept Direction
Email Marketing Design
Social Media Asset Suite
Digital Ads
Concept Direction
Email Marketing Design
Social Media Asset Suite
Digital Ads
Scope
2 Months (October - November 2023)
Stakeholders
Company Founder, Internal Marketing Manager, External Web Developer
My Role
Research, Prototyping, Wireframing, Information Architecture, UI Design, Branding and Marketing Strategy
Deliverables
Google Analytics, Trello, Figma, Adobe CC
Challenge
Line 1 here
Within this section, readers gain insights into the unique perspective and expertise that shape the chosen course of action. Whether outlining a scientific experiment, a business strategy, or an artistic creation, the Approach provides a roadmap that clarifies the trajectory from inception to completion.
Line 1 here
Within this section, readers gain insights into the unique perspective and expertise that shape the chosen course of action. Whether outlining a scientific experiment, a business strategy, or an artistic creation, the Approach provides a roadmap that clarifies the trajectory from inception to completion.
Approach
Line 1 here
Within this section, readers gain insights into the unique perspective and expertise that shape the chosen course of action. Whether outlining a scientific experiment, a business strategy, or an artistic creation, the Approach provides a roadmap that clarifies the trajectory from inception to completion.
Line 1 here
Within this section, readers gain insights into the unique perspective and expertise that shape the chosen course of action. Whether outlining a scientific experiment, a business strategy, or an artistic creation, the Approach provides a roadmap that clarifies the trajectory from inception to completion.
Summary
Key Learnings
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Early feedback revealed that some visual and messaging elements didn’t resonate equally across all audience segments. For example, younger audiences engaged more with social media content, while older demographics responded better to email marketing.
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Early feedback revealed that some visual and messaging elements didn’t resonate equally across all audience segments. For example, younger audiences engaged more with social media content, while older demographics responded better to email marketing.
feedback
"Lorem ipsum. Her creativity and attention to detail not only elevated our brand but also set a new standard for how we approach purpose-driven campaigns."
Deborah Way
Founder, DWayForward
"Lorem ipsum. Her creativity and attention to detail not only elevated our brand but also set a new standard for how we approach purpose-driven campaigns."
Deborah Way
Founder, DWayForward
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A few questions to begin.
Based in Melbourne.
Available freelance remotely.
© 2026 Kasiana Mandyczewsky
A few questions to begin.
Based in Melbourne.
Available freelance remotely.
© 2026 Kasiana Mandyczewsky
2 spots available in June